Last October, property developer BPD commissioned ANNA Vastgoed & Cultuur to come up with a plan for the use of currently vacant property in The Hague’s Binckhorst area. The project involves six buildings around Polluxstraat, Siriusstraat and Saturnusstraat. The plan involves new functionalities in order to attract a larger public and create distinct added value for the area.
Calling interested parties to collaborate
The Hague-based ANNA Vastgoed & Cultuur is a social enterprise that focuses on connecting and facilitating partners in the real estate market and coming up with altogether new and creative concepts for property development. “We manage property and develop creative concepts for vacant property, while always looking closely at a given context as our starting point.”
ANNA is currently looking to partner with organizations and companies that want to collaborate on their new project in De Binckhorst. ANNA focuses its search on organizations and companies – big and small – that are working on resolving global challenges. Another one of their primary criteria is complementarity: their envisioned partners should complement each other and, as a result, be in a position to jointly take the development of the area to another level.
“In the next few years, the area will change to the extent that it will become unrecognizable” – Geert Verhoeff, project manager at ANNA Vastgoed & Cultuur
Experimentation and creativity
To Geert Verhoeff, project manager at ANNA, De Binckhorst represents one of the most exciting areas in The Hague at the moment. “There’s so much space for experimentation and creativity here. In the next few years, the area will change to the extent that it will become unrecognizable,” he says. “Caballero Fabriek, Kompaan Beer Bar, Mama Kelly, De Besturing – these are all examples of how quickly an area can change for the better completely.”
By way of a placemaking process, ANNA will come up with plan for the use of currently vacant property in the area – and will ultimately be responsible for its implementation and management. Placemaking is a multi-faceted approach to the planning, design and management of public spaces. It capitalizes on a local community’s assets, inspiration and potential, with the intention of creating public spaces that promote wellbeing for all.
Cultivating a new identity
Paraphrasing Geert Verhoeff: “Placemaking is a planning strategy that allows people and the market to demonstrate that certain initiatives can grow into meaningful components of the development of an area. This involves lowering the threshold. Initiatives should be able to sustain themselves from the start; however, profitability is not the primary goal we are looking to achieve. Ideally, these initiatives will become an integral part of the area’s growing identity and image – and, hence, part of the area’s eventual success.”
Startups or scale-ups that are looking to relocate to an exciting and promising part of the city are welcome to contact Geert to explore opportunities for collaboration. He can be reached via email at firstname.lastname@example.org.