Stadhuis Den Haag

Enter the Chinese market with a kickstart

Are you a small or medium-sized entrepreneur from The Hague and do you see opportunities in China? The municipality of The Hague and The Hague Business Agency (THBA) support 3 entrepreneurs on their way to successful business in China. Are you interested in this? Sign up for the pilot now.

China has the second largest economy in the world. China’s consumption and therefore import has increased enormously in recent years. There is a huge potential for SME entrepreneurs in The Hague but entering the Chinese market requires good preparation, knowledge of culture, government and a network. That is why the municipality, together with THBA, has developed a pilot in which 3 entrepreneurs are intensively assisted in successfully entering the Chinese market. Part of the guidance is a visit to the China International Import Expo (CIIE) in Shanghai. The experiences of the entrepreneurs are shared with companies from The Hague.

“The municipality of The Hague has maintained good relations with Chinese entrepreneurs in the Netherlands and China for decades. Doing business in China is an opportunity for entrepreneurs in The Hague but requires good preparation, knowledge of culture, government, and a network. We want to support driven SME entrepreneurs who have a chance to be successful in the Chinese market ”
Marijn Leijten – International Trade Officer – municipality of The Hague

Registration of pilot ‘guidance for the market expansion of China’

Interested SMEs who want to take successful steps towards China this year or want to expand their activities to China can register on the website of the municipality of The Hague from 11 July to 1 August. Here you can also read more about the registration, the selection procedure and the requirements that are set for participants.

Information meeting pilot China on July 23

Are you interested in the pilot but still would like to hear more about the background and expectations? Come to the information meeting on Monday, July 23 from 11: 00-12: 00 in the town hall. Do you want to be present? Send your name + company name in an email to internationaalondernemen@denhaag.nl stating information meeting Pilot China. You will receive an email with the location/room in advance.