“At Glorious Bastards, we are on a mission to change the perception of perfection. Therefore, our company motto is ‘F*ck perfect, be real’. We feel it is the inside that matters, not the outside. So we create jobs for the long-term unemployed by making glorious, healthy foods using discarded fresh products. That’s how we transform people and foods, perceived as inglorious and inferior, and make them priceless and glorious again”

— Rogier Dop, founder at The Hague-based social startup Glorious Bastards
Food Social innovation Sustainability