The municipality of The Hague is helping Hague SMEs doing business in Germany

After the successful pilot project in 2018, the municipality of The Hague will also be offering an intensive support program for SMEs this year who want to expand their sales market to Germany. There are only ten places available for this program.
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What does the coaching program involve?

Guidance of the participating companies takes place in collaboration with the German-Dutch Chamber of Commerce (DNHK) in The Hague. This organization has the knowledge and experts to help you do business in Germany. The coaching process is tailor-made. Each participant works on an individual Germany strategy with an export expert from the DNHK. For example, there will be a market scan and a check whether the product and communication tools need to be adapted to the German market

After determining possible German customers, distribution partners and / or trade representatives of a product (s) or service (s), it is determined how these parties can best be approached. In addition to the personal guidance, participants receive training courses on, manners, culture and they learn the German language. Corporate law, employment law and fiscal components for business in and with the Federal Republic are also discussed. In addition, each participant is offered a free membership at the DNHK. This means one year of access to a large German-Dutch network (1,500 members) and interesting network events in the Netherlands and Germany.


Costs for participating in the coaching program is free. Costs for the voluntary program components, such as a trade fair visit and promotion, travel and accommodation are for your own account.


To participate in the program will cost 2 to 3 half-days per month (a possible fair visit to Germany will be extra aside from these days). Participants are obliged to be present at the joint parts of the coaching program or have to be represented. In addition, participants are prepared to share experiences by giving interviews or short presentations to inspire other companies in The Hague.

Sign up

Every SME from The Hague can register until Friday 15 March 2019. The registration form can be found on

Selection of participants

A selection committee assesses the applications. Among other things, it will looks at:

– overall impression of the business activity
– motivation of the entrepreneur
– feasibility and potential on the German market
– connecting the entrepreneur ambition to the coaching process
– current operating indicators
– possibility of scaling up the product or service to be provided

Announcements participants

By 21 March 2019, companies will be notified whether they have been selected to participate in the program. This is followed by the selection interviews on 25 and 26 March 2019. The coaching program starts in April 2019.

More information

For more information, please contact Marijn Leijten, International Trade Officer for Economic Affairs of the municipality, e-mail address You can also contact Elisa Gentzsch, export advisor at DNHK, email address