SolarDew and Circularise emerge as pitch battle winners || Get in the Ring kicks off the European Impact Competition at ImpactFest in The Hague 

The Hague, Thursday 29 October.
With the global live stream that saw Dutch impact startups Circularise and SolarDew walk away as winners, Get in the Ring’s startup pitch battle show returned home to the Netherlands. Part of the Municipality of The Hague’s ImpactFest, Get in the Ring The Netherlands – Impact was aimed at testing, proving and scaling promising Dutch impact startups internationally. To do this, they activated a global network of investors, corporates and governments. The competition consisted of a dealmaking day on October 27 and culminated on October 29 with two finalist pitch battles, viewed by a global audience.

The Dutch finals marked the beginning of the European Get in the Ring Impact Competition. Using the United Nations Sustainable Development Goals (SDG’s) as a reference, the Impact Competition has events in six leading impact hubs across the continent.This is an initiative of Unknown Group – the parent organisation of Get in the Ring – and ImpactCity The Hague, who are united in identifying and scaling promising innovations able to solve 21st century challenges in the domains of food, water and energy.

Dealmaking to scale
Impact startups from around the The Netherlands were invited to apply for this event, from which the 26 most promising solutions were selected to participate in the Dealmaking Day on October 27. On this day, participants were matched with investors, corporates and governmental partners in order to test and scale their solutions. These included experts from Unilever, PureTerra Ventures, Eneco, EIT InnoEnergy, Royal HaskoningDHV, Peak Capital, Future Food Fund, VenturesOne an 4impact.

The Dealmaking Day culminated in a deliberation by a jury that consisted of international business experts and investors. They evaluated the startups on their impact and growth potential. The four finalists chosen to compete in the final pitch battle were Ampyx Power, SolarDew, Circularise and Willicroft.

Pitch Final
Here, they had to pitch their solution to a champion jury, which comprised of Serpil Tascioglu (Director Food Innovation & Transformation – Unilever), Alexander Crowell (Managing Director – PureTerra Ventures), Lisa Jordan (Managing Director – Draper Richards Kaplan and Saskia Bruines (Deputy Mayor of The Hague).

The pitch battles were viewed by people from over 20 nationalities, from India to Iran and Canada to Australia. The battles were divided into four rounds – business model, value proposition, impact potential and need/proposition, after which they were confronted by questions from the jury and the livestream audience. The first battle had The Hague’s own Ampyx Power taking on SolarDew. The battle was won by SolarDew, whose desalination technology impressed the jury because of how rapidly it can be deployed to provide clean drinking water.

The second pitch battle saw Circularise compete against Willicroft. In a closely contested fight, Circularise were able to convince the jury and audience of the scalability of their blockchain-based platform to make raw materials traceable, giving them a digital identity and protecting stakeholder privacy.

To close out the event, Deputy Mayor of The Hague, Saskia Bruines awarded Circularise and SolarDew a ticket to the Impact Finals in The Hague in April 2021. She said:
“I congratulate the two winners of the Dutch GITR Netherlands – Impact Competition: Solar Dew & Circularise! In ImpactCity The Hague, we actively support companies ‘Doing good & doing business’ and these two innovative startups are a great example of this!”

The Director of Get in the Ring, Jurgen Nieuwenhuijsen said:
“I’m really proud of how we pulled this off with ImpactCity. Today was only the kick off of the Impact Competition, it is far from over. Now, we go on a tour of six leading European impact cities and eventually return to The Hague for the Impact Finals in April 2021.”

The six city-wide Get in the Ring Impact Competition stamps its passport next in Berlin (November 19), Lisbon (December 4), Geneva (February 18 2021), Oslo (March 16 2021) and Copenhagen (March 18) before returning To The Hague for the Impact Finals in April 2021. Circularise and SolarDew will be joined by the winners of these city events, when they will compete for a convertible loan of up to €500,000.

Want to re-watch the final? You can, right below!

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About Unknown Group 

Unknown is a global innovation agency that backs promising innovations with talent, access to market and funding. The goal is to scale these innovations to 100million in valuation in order to make an impact on our 21st century challenges. Through Unknown Group, Get in the Ring was created as a global startup competition to find and support promising startups from all corners of the world to test and scale their solutions with governments and industry leaders.

About ImpactCity

The Hague is the city for entrepreneurs who want to build a better world. As ImpactCity, The Hague offers a wide range of opportunities and services to entrepreneurs and other impact makers with innovative solutions. The city encourages “doing good & doing business” in all kinds of ways with practical help: assistance with settling, startup hubs, possibilities for financing and a great infrastructure. The local and at the same time unique international network of The Hague connects NGOs, research centers, knowledge institutes, established companies, governments and many young and creative entrepreneurs who want to make a difference, creating an unique and leading impact ecosystem.

With figureheads like the Peace Palace, the International Court of Justice, Europol and the International Criminal Court, The Hague is worldwide known as the international city of peace and justice. Every day, tens of thousands of people in The Hague are working towards a better future and solve global problems. Together they work, share their knowledge and develop new ideas. /