The Fabricant’s mission is to lead the fashion industry to a new sector of digital-only clothing that wastes nothing but data and exploits nothing but imagination.
The three founders – Kerry Murphy, Amber Slooten and Adriana Hoppenbrouwer – are a diverse team with complementary skills, combining technology, creativity and business – forming the foundation of The Fabricant.
“I believe, to change the toxic environmental and cultural aspects of fashion we need to change the experience. Digital-only fashion provides many new opportunities to do so.” (Kerry Murphy, CEO)
In 2019, The Fabricant sold the world’s first-ever digital-only dress on the Blockchain. Today, their cutting edge designs, vision and technology continues to transform the global fashion industry. Clients and collaborations include Adidas, Tommy Hilfiger, Under Armour, Atari, RTFKT, Puma, Peak Performance and Buffalo London, to name a few. The Fabricant transitioned their garment sampling and marketing content pipeline to 3D digital practices and created new digital-only business models.
The Fabricant’s long term vision is to create tools and products that transition the fashion industry towards an entirely digital existence in both production and consumption while democratising fashion creation to become a collaborative process that utilises 3D technology and consumers’ creativity, accessible to all.
Amber Jae Slooten, Creative Director: “Clothing has two functions, protection and expression, but what if you take those two apart? I see a future where we will all wear our digital identity around us, where we will be able to curate that space. Endlessly expressing yourself, but without the negative impact on the planet.”
A creative, sustainable, resilient, and profitable industry is entirely possible by switching from physical to digital fashion. The Fabricant aligns with the following United Nations Sustainable Development Goals: #9 – Industry, innovation and infrastructure, #10 – Reduced inequalities, #12 – Responsible consumption and production.
Adriana Hoppenbrouwer, CCO The Fabricant: “This investment round will allow us to accelerate our growth and impact in the fashion industry. It is a pleasure to work with partners that support our ambition.”
Ali Najafbagy, 4impact Managing Partner: “We are thrilled to work with the exceptionally talented and diverse team at The Fabricant. Their visionary work sets the global standard not for digital fashion, but for fashion. Sustainability, co-creation and democratisation are at the heart of this industry.”
Simone Brummelhuis, Partner at the Borski Fund, said “The Fabricant addressed the sustainability challenges of the fashion industry head-on. It is inspiring to see how the vision of Kerry, Amber and Adriana integrates fashion design, gaming expertise, blockchain technology and innovative business models. We are excited in supporting The Fabricant as a sustainable thought leader in the industry”.
Marco Pieters, Slingshot Ventures Managing Partner: “The Fabricant’s team is leading the virtual wave in the fashion industry, and we are more than proud to back them in their mission to change the industry by unlocking virtual creativity and sustainable consumption.”
4impact is a tech4good venture capital fund investing in companies with digital solutions focusing on net positive societal and sustainable impact and financial return. 4impact’s founders bring 40 years of experience in successfully helping companies grow in the UK, the US and the UAE. Since its inception, 4impact has invested in Envision (text & scene recognition for blind people), Solar Monkey (software solution for solar systems), Equalture (unbiased HR assessment software), and Satelligence (global leader in deforestation monitoring). www.4impact.vc
Borski Fund is an innovative tech venture capital fund that invests in companies that reduce the gender gap by investing in diverse teams. The fund strongly believes in diversity, gender equality, and fair opportunities. Borski invests in the growing group of ambitious female entrepreneurs because their talent must be better utilized. By doing so, they help entrepreneurs realize their ambitions by using their own entrepreneurial experience and opening an extensive network. Since its inception, Borski has invested in Ziel (on-demand fashion software platform), IME Medical Electrospinning (medical electrospinning manufacturer), and Atlantic Therapeutics (producer for medical incontinence products). www.borskifund.com
Slingshot is backed by successful founders and invests in the future of digital consumer life. Slingshot is founded in 2017 and is the largest venture capital fund in the Netherlands that is exclusively supported by entrepreneurs. The combination of domain expertise and the network of the investors means that Slingshot is proactively involved with its companies. Since its inception, Slingshot has invested in fourteen brands such as VanMoof (smart and electric city bikes), Boldking (European leader in online grooming products for men), Chronext (marketplace for luxurious watches), STOX Energy Socks (innovative compression socks), Wundermart (unmanned retail solution for hotels and offices). www.slingshot.ventures