The city of The Hague is excited to welcome Samasource to its impact community this week. The San Francisco-based pioneer in the field of impact sourcing is celebrating the official opening of its European headquarters in The Hague this Friday, 17 February 2017.
Samasource’s decision to come to The Hague was not an arbitrary one. “We chose The Hague, because it is an excellent incubator for innovative startups and like-minded social entrepreneurs,” Samasource European sales manager, Asia Hendrick, explains. “Our mission is to alleviate poverty and a city steeped in a history of tackling the world’s biggest problems is a good fit”.
“Talent is equally distributed around the world, while opportunity is not” – Leila Janah, Samasource founder
Samasource has been working with companies all over Europe, but feels that its business has now reached a critical threshold. “It’s now opportune to expand our footprint geographically,” Hendrick explains, “and the beautiful city of The Hague fits us just right.
Lifting people out of poverty
Samasource helps to unlock opportunity for vulnerable people in low-income countries by sourcing data projects from some of the world’s most innovative companies. It collaborates with large corporations, such as Walmart, Microsoft and Google, as well as startups like drone company Skydio and e-commerce site Giving Assistant.
Its core business revolves around organizing and enriching large data sets. And it does so by using a business model that lifts people out of poverty. Samasource hires people from the bottom of the pyramid to do digital work, wherever they are located in the world. Since its start in 2008, the company has employed over 8,000 people in Kenya, Uganda, India, and Haiti.
Dignified digital work
“We believe that giving work is the most powerful solution to ending global poverty,” Samasource founder Leila Janah explains. “Talent is equally distributed around the world, while opportunity is not. That’s why we aim to contribute to redistributing what we call ‘dignified digital work’ around the world.”
Samasource radically alters the life trajectory of its workers. “Through sustained employment, people invest in healthier food, education, safer housing, and savings, lifting themselves and their families out of poverty,” Janah emphasizes the rationale behind the company’s unique business model.
Samasource breaks the cycle
“We look forward to fostering new partnerships with parties, in The Hague and beyond, that share our passion,” Hendrick emphasizes. “By partnering and leveraging these partnerships and collaborations, we hope to contribute to closing the gap between first and third world countries. We hope it’s a start to breaking the cycle.”